Tuesday, June 12, 2018

What do roosters have to do with mosquitoes?

Maybe nothing. But the packaging is sublime and the popularity of the product here in Japan is undeniable.

1 comment:

  1. Hana IhayaJune 13, 2018 at 2:29 AM

    It comes from the saying that it’s better to be the beak of a rooster than to be the rump of a bull. Basically, the company chose the rooster as its logo because they were a small company who wanted to be number one in their market I believe.

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